How to empower small-scale stars? Xiao Hua: The stars are played on the court, not promoted by the league

Today, before the G1 game in the Finals, NBA President Xiao Hua accepted an interview.

Q: "This is obviously a final match between two excellent teams, and perhaps from a historical perspective. This is not a game with many star players. What do you think the league can do to increase the popularity of some excellent players in small markets? Also, do you think it is the responsibility of the league?"

Adam Xiao Hua: "First of all, I'm not sure I fully agree with the premise of your problem. I think Alexander is a superstar. So is Maxi and Siakam. I understand- To be fair, they may not have reached the heights of some other stars in the league, and perhaps not as compelling as some of the players in the league who are still playing now. "

" I just want to say that players like LeBron James, Stephen Curry, Kevin Durant, who are more well-known domestically and globally than some of these players, are in such a position because they have succeeded on the court. I don't think it has much to do with the size of the market they are in."

" My expectations are, First, no matter who wins this championship series, it will almost automatically rise to a new height. But I think that over time, these stars are playing on the court, not created by the league office. "

" Having said that, can we do more? Of course. We have discussed many times within the league what is the best way to promote players in the future. We have a huge influence on social media. Next year we will welcome new broadcast partners, who have strong camps Sales team. ”

"The competition is much more intense now than in the past. It is harder to stand out. There are more resources. There are more exposure channels through social media and other platforms, which is part of the technical means I mentioned before. But at the same time, there are more interference from the outside world, and people have too many other entertainment options, countless TV channels, YouTube, etc., and other things they can do. I think our league offices must also improve their abilities to promote these players. ”