Awkward! Post: In order to make the attendance rate look good, the Club World Cup moved some fans to the camera

June 15th, the Daily Mail exclusively reported that the sales of Club World Cup tickets were not ideal enough. In order to make the scene look full, FIFA moved some fans to seats that are more likely to be captured by broadcast cameras.

Some viewers have found their seats have been adjusted, and concerns about poor sales data are increasing as the competition begins. According to insiders, the organizer said that all the audience affected by the above will not be placed in seats with lower prices than the tickets they purchased, and some have even better seats. They also said that this approach is actually normal in large-scale sports events, and it is very common to enhance the on-site atmosphere.

However, this incident will undoubtedly raise more questions about the "authoritativeness" of the event, which many believe is a move by FIFA senior officials to try to seize the club's football resources.

According to a seat map, a round of 16 match will be held at the Bank of America Stadium in Charlotte on June 28, which can accommodate 74,867 people. But now the audience seats are almost full on one side, while the other side is almost empty. This game will be second place in Group D (Firamengo, Tunisia Hope, Chelsea, Leon) against the top spot in Group C (Bayern, Auckland City, Boca, Benfica).

Compared with the time when it was released, the price of Club World Cup tickets has been significantly lowered, and many early viewers have received partial refunds. The opening match will be held at the Hard Rock Stadium in Miami, which can accommodate 65,326 people, and Miami International led by Messi will face Cairo Nationals. Students at a local university can buy 5 tickets for just $20. When the lottery was drawn in December last year, the lowest ticket price was $349.

FIFA is facing a major test. They have expanded an event that was originally participated by only 7 teams and only one week to a one-month competition that was participated by 32 teams. The visual effect after the brand image is reshaping is extremely important. If there are a large number of empty seats on the stands, it is difficult to show that the US public is interested in this military expansion move.

The broadcast rights for this Club World Cup were purchased by DAZN for US$1 billion. A few days after the television broadcast rights were announced, Surj, owned by Saudi Public Investment Fund, announced an investment of US$1 billion in DAZN. Just two months ago, Saudi Arabia was confirmed as the host of the 2034 World Cup. A spokesperson for FIFA said: "The FIFA Club World Cup marks the beginning of a new era of global club football. By boldly creating this new, truly global event, FIFA brings together top clubs from all continents and presents many emerging and successful clubs to fans around the world - especially in the United States and in the wider global audience.

"We expect the first match to attract a large audience and the atmosphere will be very warm. As each game progresses, this excitement will continue to grow, ultimately making the event the undisputed top of the world club football. The enthusiasm of fans is self-evident: fans from more than 130 countries have purchased tickets. ”